Senate Approves Bipartisan Rodriguez Bill to Improve Privacy, Protect Children Online

DENVER, CO – Bipartisan legislation sponsored by Senate Majority Leader Robert Rodriguez, D-Denver, that would improve online privacy protections for children cleared the Senate today.

Cosponsored by Senate Minority Leader Paul Lundeen, R-Monument, SB24-041 would update Colorado’s Consumer Protection Act to require any entity that controls a minor’s personal data to use reasonable care to avoid risks caused by the product, and to regularly review, assess, and update its data protection practices when it comes to children.

“Kids in Colorado are going online earlier and earlier, but we aren’t doing nearly enough to keep them safe,” Rodriguez said. “This bill would put up important guardrails that will protect kids online by keeping their privacy and data secure, making it safer for Colorado kids to access the internet.”

The bill would further stipulate that data controlling entities may not sell children’s data, or use their data for targeted advertising or any other purpose than what is disclosed at the time the data is collected. Data controllers would also be prohibited from using a design feature to significantly extend a minor's use of the service, or from collecting precise geolocation data except under specific circumstances.

SB24-041 will now move to consideration before the House. Track the bill’s progress HERE.